The importance of Open Houses
If you are considering selling your home then Open Houses are always a good idea, especially if you have a good Realtor that gets your property a lot of exposure. Exposure should include social media invitations or posts on different platforms like Facebook, Instagram, LinkedIn, Twitter and YouTube to name a few. If the agent creates a video or does a live video it will probably get even more exposure because people tend to watch videos more than they do read a post. Exposure should also include a lot of signage around the neighborhood that includes the Open House time and address on it.
Before placing your home on the market, always make sure that the price is competitive and a CMA was used; make sure to have a Survey that is acceptable and a Sellers disclosure.
The Open House should include an MLS sheet with information on your property that will include price, number of bedrooms/baths, square footage, tax, HOA fees, inclusions, financing terms etc. It’s also a good idea to know the age of the roof, the AC, water heater and sprinkler system (as these questions usually come up during open houses).
It’s also a great idea to invite all of your neighbors and personal friends, word of mouth is still a very strong way of marketing and who knows, maybe your neighbors or friends know somebody interested.
Always try to obtain the potential clients email and personal information; you can always keep them updated. Perhaps if the price was lowered slightly, maybe one of the Open House visitors would actually make an offer this time around.
Open Houses are important because of the exposure that they get. It’s much stronger than just having it on the MLS or having a sign outside of the house.
If you live nearby a Church, School or other places that gathers a lot of people, I’d recommend taking flyers and inviting people to come.
Always have a couple different mortgage companies’ information you trust just in case one of your visitors needs to find out about how to get a mortgage.
Selling your home doesn’t have to be a nightmare!
To read more about topics of interest, click on the links below:
Should I sell my home without a REALTOR® ?
First time home buyer – Selecting a REALTOR®
Real Estate Investing – The dream or nightmare?
Why rent when you could buy?
Moving to San Antonio?
¿Busca invertir en Bienes Raíces en San Antonio, Texas?